Client reviews

A box dye went orange and I was desperate. Mikhail turned it into an even soft mocha in one long session and explained how to keep it. Worth every minute.

Mikhail · AURUM Jing'an

My wool-curl perm by Polina is so fluffy and soft, not crunchy at all. She also showed me how to scrunch it at home.

Polina · AURUM Xuhui

Daria gave me a digital perm with big soft waves. It looks like I just had a blow-dry, every single morning. Two months later the curls are still perfect.

Daria · AURUM Jing'an

Kirill gave me a texture perm and a sharp cut. My flat hair finally has shape. Friendly, fast and very precise.

Kirill · AURUM Jing'an

Anna took my dark hair to a soft cool blonde in one visit and it still feels like silk. She explained every step and the toning is perfect. My new favourite place in Shanghai.

Anna · AURUM Jing'an

Japanese straightening with Ksenia: four hours well spent. My frizzy hair is mirror-smooth, even in the rainy season.

Ksenia · AURUM Xuhui

Brow lamination with Sofia: my brows look fuller and neat for weeks. She shaped them to my face, not to a trend.

Sofia · AURUM Jing'an

Alina’s head spa after a long work week is pure bliss. My scalp feels light and fresh for days.

Alina · AURUM Jing'an

The cleanest low fade in Xuhui. Artyom notices every uneven millimetre.

Artyom · AURUM Xuhui

Milk-tea brown without bleach, exactly as I wanted. Olga checked the colour in daylight by the window before finishing.

Olga · AURUM Jing'an

Irina’s bridal makeup looked like my own skin, only better. Not cakey even in close-up photos.

Irina · AURUM Xuhui

Polina’s wool-curl perm is the fluffiest I have ever had. Volume for days!

Polina · AURUM Xuhui

My second digital perm with Daria. The waves are soft, not frizzy, and I wake up with styled hair.

Daria · AURUM Jing'an

Irina did my bridal makeup on the terrace. Natural, glowing and it survived happy tears. The trial before the wedding was so helpful.

Irina · AURUM Xuhui

Natalia did a trial a month before and adjusted small details until it was perfect. On the day it was even better.

Natalia · AURUM Xuhui

Finally someone who knows how to lighten Asian hair! Elena gave me a honey balayage with zero orange. The terrace and the coffee are a bonus.

Elena · AURUM Xuhui

Kirill keeps my fade sharp every three weeks. Quick, precise and good conversation in English or Russian.

Kirill · AURUM Jing'an

Went from waist-length to a chin bob with Mikhail. He showed me three shapes on a tablet first, and the one we picked is perfect for my face.

Mikhail · AURUM Jing'an

Got a men’s perm with Artyom for some texture. Looks natural, takes two minutes to style. Already booked the next fade.

Artyom · AURUM Xuhui

Milana did a braided crown for my graduation. Everyone wanted photos with me.

Milana · AURUM Xuhui

Japanese straightening before the rainy season was the best decision. Zero frizz.

Ksenia · AURUM Xuhui

Olga gave me a latte brown that looks beautiful both in office light and in the sun. Exactly the vibe I wanted.

Olga · AURUM Jing'an

Elena turned my very dark hair into a beige airtouch over two sessions. Healthy and shiny.

Elena · AURUM Xuhui

Milana braided my hair and my two bridesmaids in under two hours. Everything stayed in place through the whole wedding.

Milana · AURUM Xuhui

Anna lifted my black hair to a pearl blonde over two visits, and it still feels soft. She checks every section before toning.

Anna · AURUM Jing'an

Sofia did my makeup for a photo shoot. It looked natural in person and flawless on camera.

Sofia · AURUM Jing'an

Root volume perm with Alina: my fine hair no longer sticks to my head. Natural lift that lasts.

Alina · AURUM Jing'an

Best pixie cut I have had in years. Artyom listened, cut exactly what I wanted and showed me how to style it in two minutes.

Artyom · AURUM Xuhui

A smooth, bouncy blow-dry that lasted three days. Alina is fast and gentle.

Alina · AURUM Jing'an

A scalp care course with Milana: my scalp feels balanced and my hair looks fuller.

Milana · AURUM Xuhui

My hair was patchy after three home dyes. Mikhail evened it out to a calm dark chestnut and gave me an honest plan for going lighter later.

Mikhail · AURUM Jing'an

Finally someone who cuts natural curls dry. My curls have a real shape now.

Polina · AURUM Xuhui

The head spa with Milana is the best hour of my week. Deep cleansing, a long massage and I almost fall asleep every time.

Milana · AURUM Xuhui

The bridal trial was so useful. We adjusted the lipstick and lashes, and on the day everything was perfect.

Irina · AURUM Xuhui

A bridal half-up style with fresh flowers. It stayed in place through the ceremony and the photos in the garden.

Natalia · AURUM Xuhui

A chin-length bob that falls into place after air-drying. Daria really knows short hair.

Daria · AURUM Jing'an

Shatush that looks like I spent a summer by the sea, and it grows out beautifully.

Elena · AURUM Xuhui

Olga made my brunette shade so rich and shiny that colleagues asked if I went on holiday. Very calm atmosphere, nobody rushes you.

Olga · AURUM Jing'an

A cool ash ombré with no yellow at all, even after a month of Shanghai sun. Anna is a true blonde expert.

Anna · AURUM Jing'an

A texture perm turned my flat hair into something with shape. My girlfriend loves it.

Kirill · AURUM Jing'an

I asked for something new and Mikhail suggested a short asymmetric bob. Everyone at work says it looks expensive. He really listens before he cuts.

Mikhail · AURUM Jing'an

My second pixie with Artyom. Short, feminine and easy. I will not go anywhere else.

Artyom · AURUM Xuhui

Chocolate balayage on my dark hair, soft and rich. My friends keep asking where I had it done.

Olga · AURUM Jing'an

Brow lamination plus tint, and I no longer need a brow pencil. Sofia shaped them perfectly.

Sofia · AURUM Jing'an

Evening makeup for a company gala. Light on the skin, stunning in photos and it lasted until midnight without touch-ups.

Sofia · AURUM Jing'an

Mirror-shine straight hair that is still soft and moves, not flat and lifeless.

Ksenia · AURUM Xuhui

Natalia and Irina did my wedding morning for me and four bridesmaids. Hair and makeup lasted until 2 a.m. Thank you for keeping us calm!

Natalia · AURUM Xuhui

Curtain bangs and caramel highlights around my face. Fresh, light and so easy to style. Daria is patient and very precise.

Daria · AURUM Jing'an

Natural day makeup for a job interview. Fresh and professional, exactly what I needed.

Irina · AURUM Xuhui

A bold copper on my dark hair, done carefully in steps. So many compliments.

Polina · AURUM Xuhui

Elena found the exact misty ash brown I saw online, on my black hair, without making it brassy. Very professional.

Elena · AURUM Xuhui

A root volume perm finally fixed my flat roots. Natural lift, no frizz.

Alina · AURUM Jing'an

Irina taught me a five-minute day makeup for work and did my brows. I finally look awake at 8 a.m.!

Irina · AURUM Xuhui

Natalia’s signature misty ash brown is stunning. She mixed the formula just for me.

Natalia · AURUM Xuhui

Double Dutch braids for a music festival. They stayed perfect through the heat and dancing.

Milana · AURUM Xuhui

Caramel highlights around my face brighten everything. They look great when my hair is tied up too.

Daria · AURUM Jing'an

Clean, precise cut, good conversation and a proper espresso. Kirill is my barber now.

Kirill · AURUM Jing'an

Hidden underlights: office-friendly with my hair down, playful when it is up. Love it.

Elena · AURUM Xuhui

Third airtouch with Anna and my hair is healthier than before I started. She never rushes the lightening.

Anna · AURUM Jing'an

Long layers with curtain bangs that frame my face. Olga cut only what was needed and kept my length.

Olga · AURUM Jing'an

A men’s perm with soft waves that looks like natural texture. Friends think I was born with it.

Artyom · AURUM Xuhui

Kirill blended my grey so it looks natural, not dyed. Exactly what I asked for.

Kirill · AURUM Jing'an

Ksenia covers my first grey hairs with a soft brown that looks completely natural. Quick, careful and always on time.

Ksenia · AURUM Xuhui

Smoky eyes that were not too heavy. Sofia listened to what I am comfortable with.

Sofia · AURUM Jing'an

Ksenia covers my grey roots every five weeks. Always the same shade, never too dark.

Ksenia · AURUM Xuhui

I was scared of bleach. Anna explained every step and kept my hair healthy, with no breakage at all.

Anna · AURUM Jing'an

Came for a blow-dry before a gala and left with the most beautiful waves. Alina is so gentle and fast.

Alina · AURUM Jing'an

A layered wolf cut that actually works with my thick Asian hair. No more triangle shape!

Mikhail · AURUM Jing'an

Natalia planned my hair around the dress and the venue. The low bun held through the rain and the dancing.

Natalia · AURUM Xuhui

My first perm, and I was nervous. Daria tested a strand first, and the curls came out natural.

Daria · AURUM Jing'an

Brow shaping and tint suited my face so well that I rebooked for next month right away.

Irina · AURUM Xuhui

I brought my mother for her 60th birthday. Natalia gave her a modern cut and a soft colour, and she was so happy.

Natalia · AURUM Xuhui

A sleek high ponytail for a gala. Not one hair out of place all night.

Milana · AURUM Xuhui

Polina cut my curls dry, one by one. For the first time my hair has a shape I love on every wash day.

Polina · AURUM Xuhui

Honey-beige blonde that looks expensive and natural. Five hours flew by with good tea and conversation.

Anna · AURUM Jing'an

Artyom cut my son’s hair and then mine. Patient with kids, sharp with adults.

Artyom · AURUM Xuhui

Soft waves before a dinner date. They held all night, even in the humidity.

Alina · AURUM Jing'an

She trimmed just one centimetre and my long hair looks healthier. Respect for length!

Ksenia · AURUM Xuhui

I had just moved to Shanghai and was nervous about finding a stylist who speaks English. Mikhail made me feel at home, and the cut is the best I have had in years.

Mikhail · AURUM Jing'an

Elena studied my reference photos and adapted them to my skin tone. The honey tones are perfect.

Elena · AURUM Xuhui

Not just for men: Kirill gave me a short textured cut I can style in one minute.

Kirill · AURUM Jing'an

Polina checked my hair before the perm and asked me to wait two weeks after colouring. Honest advice and a great result.

Polina · AURUM Xuhui

Ash brown without bleach on black hair! Olga said it would be subtle, and it is exactly that: elegant.

Olga · AURUM Jing'an

Makeup for our company’s annual party lasted from 6 p.m. to 2 a.m. Colleagues asked for her contact.

Sofia · AURUM Jing'an

Irina did makeup for me and my mother on my wedding day. We both looked natural and elegant.

Irina · AURUM Xuhui

Alina explained which products suit my hair and did a repair ritual. Silky for weeks.

Alina · AURUM Jing'an

The head spa is so relaxing that I booked it monthly. Milana’s massage is amazing.

Milana · AURUM Xuhui

Daria fixed bangs I had cut myself. Five minutes and a totally different look. Thank you!

Daria · AURUM Jing'an

Ksenia straightened only the new regrowth without going over the old part again. Very careful.

Ksenia · AURUM Xuhui

Mikhail takes his time: wash, consultation, precise cut and a blow-dry lesson. Every detail is thought through.

Mikhail · AURUM Jing'an

She taught me to scrunch and diffuse at home. My curls look salon-fresh every day.

Polina · AURUM Xuhui

Lash tint and brow shaping in 45 minutes. I looked awake every morning for weeks.

Sofia · AURUM Jing'an

Olga is calm and honest. She talked me out of a shade that would not suit me, and she was right.

Olga · AURUM Jing'an

Booked a late slot after work, done in 45 minutes, and I looked great at my interview.

Artyom · AURUM Xuhui

I booked a consultation not knowing what I wanted. Natalia gave me three ideas and we chose together.

Natalia · AURUM Xuhui

My third salon in Shanghai and the first one that got airtouch right. A seamless blend, no stripes.

Anna · AURUM Jing'an

No orange, no yellow. Elena’s toning on dark hair is magic.

Elena · AURUM Xuhui

A lash tint means no mascara on holiday. Irina was quick and careful around my eyes.

Irina · AURUM Xuhui

In Shanghai for work, booked online at lunch and got a perfect side-part cut the same evening.

Kirill · AURUM Jing'an

Milana braided my daughter’s hair for a wedding. Gentle, quick and so cute.

Milana · AURUM Xuhui

Gloss and trim with Daria every six weeks. Always on time, always shiny.

Daria · AURUM Jing'an

A copper glow for autumn. Polina mixed the perfect warm shade for my skin.

Polina · AURUM Xuhui

Booked a 10 a.m. happy-hours blow-dry before a big meeting. Great price, and I felt confident all day.

Alina · AURUM Jing'an

A clean cut and really useful advice on styling products. Very friendly.

Artyom · AURUM Xuhui

A beautiful salon, great coffee, and Olga’s colour lasted three months without fading to orange.

Olga · AURUM Jing'an

A smoothing treatment before summer. Three months later my hair is still easy to brush.

Ksenia · AURUM Xuhui

Natalia and her team styled six of us in one morning on the terrace. Calm, organised and beautiful.

Natalia · AURUM Xuhui

Sofia showed me tricks for my monolid eyes while doing my makeup. So helpful!

Sofia · AURUM Jing'an

A complete makeover before my 40th birthday: new cut and a soft mocha colour. I feel ten years younger.

Mikhail · AURUM Jing'an

I have been coming for a year. Same quality every time, and the espresso is always ready.

Kirill · AURUM Jing'an

A long colour session at the Xuhui salon, with tea on the terrace while the toner set. A lovely day.

Elena · AURUM Xuhui

Anna recommended a repair course after lightening. My blonde is shiny and strong.

Anna · AURUM Jing'an